IAMU – the digital assistant
Visitors turned into Users: individual experience and intelligent spaces
Live Digital Experience
Driving the user experience through IAMU
A FLEXIBLE AND FORWARD-LOOKING SYSTEM DEVELOPED BY EXHIBITION DESIGNERS IS THE SUSTAINABLE FUTURE FOR MUSEUMS AND COMES WITH ANALOG EXHIBITS ORGANICALLY CONNECTED WITH THE DIGITAL CONTENT. IAMU ADAPTS TO VISITORS WHILST BEING LIVELY, IMMERSIVE AND PERSONALIZED THANKS TO A SMART ASSISTANCE SYSTEM.
In the age of digitalisation, access to information is so easy, yet so confusing due to the ever-growing mass of generated data. As a result, the analogue experience of culture becomes necessary and in this context, museums have an essential role to play as spaces for inspiration, exchange, knowledge transfer and contemplation. In fact, exhibitions offer people an analogue space that interacts, inspires and invites to exchange ideas. This is why IAMU places the analogue spatial experience at the centre of the personalised visitor tour.
Based on the curatorial or conceptual objectives, a digital strategy is developed for the personalised communication of digital content of any kind.
From multilingual exhibition content to personalised storytelling, everything is possible with IAMU. From a complete restructuring of an entire exhibition space to upgrading current one – IAMU offers modularly applicable tailored technical solutions.
- Films and media presentations start automatically in the right language.
- Visitors are introduced to each other and exhibits show information tailored to the interests of the
- IAMU offers a surprising visitor experience: guests move through an intelligent pavilion that interacts live with them.
How much meaning can be expressed in just 125 letters? This is the question addressed by “Appropriate Response”, the latest interactive work by Mario Klingemann. Inspired by the power of words, especially in the condensed format of aphorisms or quotes, this piece reflects on meaning, expectation and our relationship with artificial intelligence. This piece helps us reflect on how we interact with our everyday algorithms and how important it is to make them compatible with our emotional beings.
A text generation algorithm provides a sentence. The visitor kneels down looking at a mechanical display board where the sentence is formed. The board flips all its cards to reveal the visitor’s own sentence and starts to degrade slowly, progressing towards random letters, symbols and empty spaces.
120 Letter Split-Flap Display, Kneeler, Computer running custom trained text generation algorithm (GPT-2 model).
Mario Klingemann is considered to be a leading pioneer in the field of neural networks, computer learning and artificial intelligence art. He combines the analytic mind of a coder, the creative fervor of an artist, and a dash of mad scientist.